ABBOTT

WORLDWIDE HR CONFERENCE

THE PROJECT:
To communicate Abbott’s worldwide strategy in HR, communicating corporate message and vision to Abbott’s Global HR directors and managers.

THE SOLUTION:
We created an impressive and memorable event that spoke to all attendees – from every region of the world. When so many languages are involved – not always an easy task. We accomplished this by developing a strong, Abbott-branded campaign. The messages were strong, corporate, yet simple and easily translated. We supported the visual campaign with something everyone can relate to – music! Each participant's welcome kit included an Abbott-branded iPod with a library of instrumental music from around the world.

THE RESULT:
The conference was a big success.